Campaigns group interactions with customers based on the channel and the type. They are essential tools for businesses and organisations to reach and engage with their target audience, convey key messages, and prompt desired actions. Campaigns can take various forms, such as marketing campaigns to promote products, awareness campaigns to educate the public, or feedback campaigns to gather insights.

Broadcast Campaigns
Broadcast campaigns allow you to simultaneously send messages to a large audience, ideal for announcements, promotions, and updates. Using SMS, email, or voice calls, they ensure quick dissemination of time-sensitive information like emergency alerts or special offers. Targeting specific groups enhances message relevance and engagement.

Survey Campaigns
Survey campaigns enable you to collect feedback from targeted respondents via SMS, WhatsApp, or phone calls. They provide valuable data to inform business decisions, improve products or services, and enhance customer satisfaction. Surveys help understand customer preferences and identify areas for improvement, driving data-driven decisions.

1. Emergency Alerts and Notifications: Organizations can use broadcast campaigns via SMS or voice calls to quickly disseminate emergency alerts or critical updates to a large audience, ensuring timely communication during crises.

2. Product Promotions: Businesses can run broadcast campaigns to promote new products or special offers. By targeting specific customer groups, companies can increase engagement and drive sales.

3. Customer Feedback Collection: Survey campaigns conducted via SMS or WhatsApp can help businesses gather valuable customer feedback. This data can be used to improve products or services and enhance customer satisfaction.

4. Market Research: Companies can use survey campaigns to conduct market research, understanding customer preferences and trends, which aids in making informed business decisions.

5. Event Announcements: Broadcast campaigns are ideal for announcing events or webinars, ensuring that a large audience is informed and can participate.

6. Customer Satisfaction Surveys: After-service surveys via SMS or WhatsApp can help gauge customer satisfaction and identify areas for improvement in customer service.

7. Loyalty Programs: Businesses can run broadcast campaigns to inform loyal customers about exclusive deals or rewards, fostering customer loyalty and retention.

Mteja's Campaigns feature allows you to run campaigns on various channels, each suited for different types of campaigns. Here is a breakdown of the channels and the types of campaigns you can run on each:

Select the channel

Next, select the type of campaign

Then provide a Name and a Description and click on the CREATE button

Each campaign type comes with extensive reporting on interactions, allowing you to view detailed logs and analyze the effectiveness of your campaign. You have access to insights and logs for each campaign sent out, these show various insights like:

Airtime Insights

SMS Broadcast Insights

Feel free to reach us at support@mteja.io with any questions about campaigns.