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Why Your Business Needs A Survey Solution
Why Your Business Needs A Survey Solution
Written by Diviniah Mbaire
Updated over a week ago


Have you ever wondered what your target audience is thinking? From their views on your brand, a new service, or product, to why they left a negative review or feedback? With a survey solution, you no longer need to guess. A survey solution enables businesses across all industries to efficiently collect honest feedback and responses from their customers, employees, and other stakeholders.

They are designed to pinpoint your audience's opinion with questions around a particular topic, giving your business insight into customer behaviour and the choices they make. Feedback gathered from surveys can also tell you what customers think about your products and brand, as well as provide a baseline for comparison over time. Survey responses help you confirm the effectiveness of your current practices or provoke discussions on how you can make any necessary adjustments to your business practices.

How can surveys help your business?

According to a report by Havard Business School, ‘Your business, and your business strategy, is only as good as the information you have.’ This is because information is the lifeblood of businesses today. Surveys are therefore a primary vehicle for collecting this much-needed information. The following types of surveys can help businesses in different ways:

  • Brand awareness survey: enables you to determine how your customers perceive your brand and uncover areas of improvement.

  • Lead generation survey: helps you gather contact information and preferences from your target audience, helping you assemble a list of prospects who might be interested in your services or products.

  • Market research survey: enables you to collect data about your market, and customer demographics, and use this information to identify product and pricing opportunities.

  • Customer satisfaction (CSAT) survey: measure your customers’ satisfaction with your business and your products/services.

  • Event evaluation survey: enables you to get feedback from your customers after an event, measure the success of your events, and plan better for future events.

  • Training evaluation survey: this survey helps you measure how well your training or course content was understood, hence enabling you to address issues promptly.

  • Job satisfaction survey: enables you to evaluate your employees' views on the company and determine how satisfied they are with their job. This information can help you make decisions that boost employee morale and productivity.

  • Net Promoter Score (NPS) survey: measure customer loyalty and predict their likelihood to repurchase or refer your products/services.

  • Political research survey: enables political candidates to measure where they stand with potential voters and inform their campaign strategies.

The Challenge

In order to remain visible, you need to market your business and constantly engage your target audience. However, like most small businesses, there are more pressing priorities of running a business that demands your attention.

According to research by Infusionsoft, 47% of small businesses struggle to understand and track whether their marketing activities and business practices are effective. Below are the challenges faced by businesses in their effort to collect data and understand their target audiences:

  • Lack of enough time and resources to run surveys

  • Limited or lack of budget for data collection

  • Finding effective channels to conduct surveys

  • Analyzing feedback/responses gathered from surveys hence resulting in information overload

  • Lack of knowledge and expertise in surveys/data collection

It is therefore imperative to find a solution that empowers you to approach the challenges above from a strategic, data-driven approach, in order to have a massive impact on the success of your business.

How Can Mteja Help?

Mteja is a cloud telephony solutions provider, that enables businesses of any size to engage with their customers at scale over mobile channels like IVR, SMS, USSD, and Airtime services.

At Mteja, we understand the importance of surveys for SMEs across all industries. Our survey tool allows you to create and deploy any type of survey with zero technical knowledge required. We have abstracted away the complexities associated with building survey applications, offering the ideal solution for any business looking to launch surveys quickly over SMS without investing in any technical resources.

Our scalable survey tool allows you to effectively reach all your respondents regardless of your target audience size, and reduce go-to-market timelines as the service deployment happens within minutes. Additionally, our solution comes with a myriad of features that enable you to optimize and transform your data collection activities.

Top Mteja Survey Tool Features

Drag-and-drop flow builder: With this feature, you can visually design and customize multi-level interaction flows and SMS survey menus that would be used to collect the customer’s feedback. As customer needs change, our plug-and-play solution makes it possible for you to make changes to your existing surveys without creating them from scratch.

Response map: The feature gives you an overview look at the responses received per question, allowing you to track how each question's response rate compared to others. E.g. Question 1 had 100 responses, Question 2 had 70 responses… etc.

This can help to determine at what point responses tapered off, as well as assist a business to find out insights such as; what the ideal interaction length they should consider having in order to keep respondents engaged.

Dynamic variables: This feature allows you to customize your interactions with the respondent during an interaction. E.g. If the respondent provides their name as John in the question ‘what is your name?’ in subsequent questions, the system automatically picks the participant’s name and customizes it. E.g. John, what is your age?

Validation: The validation feature checks the accuracy and quality of the source data before processing and saving it, ensuring you maintain data collection standards, clarity, and integrity in your surveys.

Reminders and Timeouts: The feature allows you to set up a reminder to prompt participants to complete a survey. Timeouts can be configured to prohibit participants from participating in a survey once the time set has expired.

Reporting and Analytics Dashboard: Our analytics dashboard enables businesses to derive insights from their data over a specific time period, such as important trends, patterns, and performance to help drive innovative business decision-making.

API Integrations: Mteja has a Notification API that allows data to be sent to a specific endpoint, ensuring that the outcome of conversations over SMS is delivered to any external business application.


Even with more complex, in-depth analytical tactics out there, a simple survey is the best way to get a clear picture of what your customers or target audiences are looking for. Whether you are using a survey to get feedback on an existing product/service or a brand-new concept, don’t sleep on the significance of surveys. Their data can be crucial to your brand’s lifespan. Contact us today to learn more.

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