Introduction
Established in 1993, this organisation is a leading provider of securities registrar and secretarial services in East Africa. With a strong commitment to client satisfaction, they continuously invest in advanced technology and a highly skilled team to ensure top-quality service delivery.
Their primary services include:
Maintaining and updating shareholder records
Processing and registering share transfers and mobilisations
Reconciling share registers for corporate actions
In addition, they provide a broad range of supplementary services, such as:
Managing over 300 Annual General Meetings (AGMs)
Processing, disbursing, and reconciling dividends
The organisation serves a diverse clientele of more than 100 clients, reflecting its reputation for reliable and professional service.
About Mteja
Mteja is a powerful, cloud-based platform that unifies a business’ contact center and CRM needs. We go beyond just tools – we transform the way you interact with your customers. Our comprehensive solution provides a multichannel contact center (IVR, USSD, SMS, WhatsApp for Business); customer experience (CSAT, CES, NPS Sentiment Analysis) tools and advanced data analytics, all seamlessly integrated within a single platform. This streamlines operations, enhances customer experience, and equips you with actionable insights to optimise communication strategies. Build stronger relationships, drive growth, and achieve success – all with Mteja by your side. We equip businesses of all sizes with the tools to excel in:
Multichannel Engagement: Mteja's solution offers a unified platform for seamless interactions through a variety of channels including IVR, SMS, USSD and WhatsApp.
Understanding Your Customer Better: With Mteja, businesses can build and develop rich contact profiles, providing a holistic view of each customer's preferences, behaviour, and history.
Increase Brand Loyalty and Satisfaction: Mteja's CRM features, including CSAT (Customer Satisfaction), CES (Customer Effort Score), Sentiment Analysis, and NPS (Net Promoter Score), empower businesses to measure and track customer sentiment and satisfaction in real-time.
Data-Driven Customer Initiatives: Mteja empowers businesses to utilise data-driven insights, leveraging trend analysis, and segmentation techniques to identify opportunities for cross-selling, upselling, and personalised offerings, thereby driving revenue growth and enhancing customer engagement.
SMS Volume Analysis: Insights from June 2020 to December 2024
During this period, the organisation dispatched a total of 3,546,600 messages across Rwanda, Uganda, Zimbabwe, Zambia, Kenya, and Tanzania, showcasing the scale of its communication efforts. With an average of one message blast per month across 55 months (from June 2020 to December 2024), this equates to approximately 64,483 messages sent out each month. These messages reflect consistent engagement and outreach, ensuring the organisation maintained effective communication with its audience throughout this timeframe.
Reliable and Consistent Communication: Over 55 months, the organisation successfully dispatched 3,546,600 messages across Rwanda, Uganda, Zimbabwe, Zambia, Kenya, and Tanzania, averaging 64,483 messages per month. This consistent communication fostered sustained engagement with stakeholders, ensuring important updates reached the target audience.
Efficient Management of High-Volume Messaging: The ability to efficiently handle such a large volume of messages demonstrated the reliability and scalability of Mteja's solution, enabling seamless large-scale communication without delays or disruptions.
Broad and Direct Audience Reach: The SMS campaign solution empowered the organisation to connect directly with a wide audience across multiple countries, ensuring the timely delivery of critical messages to diverse stakeholders.
Alignment with Organisational Objectives: By enabling regular, direct communication, Mteja's solution supported the organisation in achieving its goals, whether through improved customer engagement, enhanced service delivery, or operational efficiency.
Mteja's SMS Campaigns solution provided the organisation with a simple and effective way to manage communication over an extended period, supporting both day-to-day operations and long-term goals.
Conclusion
Mteja’s innovative communication solution has been instrumental in enabling the organisation to achieve consistent, large-scale, and impactful outreach across six countries. By seamlessly managing over 3.5 million messages over 55 months, Mteja empowered the organisation to maintain regular engagement, strengthen relationships with stakeholders, and drive operational efficiency.
Through reliable multichannel tools, actionable insights, and robust scalability, Mteja not only supported the organisation’s immediate communication needs but also aligned with its broader goals of customer satisfaction, service excellence, and growth. This partnership highlights the transformative potential of leveraging technology to optimise communication strategies and achieve measurable success.